PRIVACY POLICY

PRIVACY POLICY

Smooche
13 N Washington St, Ypsilanti, MI 48197

support@smooche.us

Phone : (734) 315-0888

Smooche began as a small studio with one mission: to redefine how the world sees cosmetics. That same care extends to your privacy.

1. Who We Are

Smooche (“we,” “us,” “our”) operates from our studio in Ypsilanti, Michigan. This Privacy Policy explains how we collect, use, and protect your personal information when you visit smooche.us or make a purchase.

2. Information We Collect

Personal Information you provide:

  • Full name

  • Billing & shipping address

  • Email address

  • Phone number

  • Payment information (processed securely — we do not store full card details)

Order information:

  • Products purchased

  • Order history

  • Transaction details

Technical information (automatically collected):

  • IP address

  • Browser type & version

  • Device information

  • Cookies & usage data

3. How We Use Your Information

We use your information to:

  • Process and fulfill your orders

  • Communicate with you about your order or inquiries

  • Provide customer support (yes, a real human from our studio)

  • Improve our website and products

  • Prevent fraud

  • Comply with legal obligations

  • Send marketing emails only if you opt in (you can unsubscribe anytime)

4. Legal Basis for Processing (for US & international customers)

We rely on:

  • Contract performance — to process your order

  • Legitimate interests — to improve our store and prevent fraud

  • Consent — for marketing emails and certain cookies

  • Legal compliance — for tax and record-keeping

5. Payment Security

All payments are processed through trusted third-party providers (e.g., Stripe, PayPal, Shopify Payments).
We do not store your full payment details on our servers.

6. Cookies

We use cookies to:

  • Keep your shopping cart working

  • Understand how you browse our site (analytics)

  • Improve your experience

You can disable cookies in your browser settings, but some site features may not work properly.

We honor Do Not Track (DNT) signals where required by law.

7. Sharing Your Information

We share your information only with trusted service providers who help us run our business:

  • Payment processors

  • Shipping carriers (USPS, UPS, etc.)

  • Website hosting & analytics (e.g., Shopify, Google Analytics)

These partners may only use your data to provide services to us — not for their own purposes.

We never sell your personal information.

8. Email & SMS Marketing (with your consent)

If you opt in:

  • We may send you offers, new product launches, and studio updates via email or SMS

  • You can unsubscribe at any time by clicking the link in any email or replying STOP to an SMS

Message & data rates may apply for SMS.
We do not share your phone number with third parties for marketing.

9. Your Privacy Rights (US-focused)

Depending on where you live, you may have the right to:

  • Access — request a copy of your personal data

  • Correct — fix inaccurate information

  • Delete — request deletion of your data (subject to legal obligations)

  • Opt out — of marketing or certain data sharing

For Michigan residents & all US customers:
We comply with Michigan consumer protection laws and best practices under CalOPPA (California) and CCPA (California residents).

For California residents:
You have the right to know what personal data we collect and to request deletion (except where retention is required by law). We do not sell your data.

To exercise your rights, email: support@smooche.us

10. Age Restriction

Our products are intended for use by individuals age 13 and older.
If you are under 18, you may use our site only with parental or guardian consent.

We do not knowingly collect data from children under 13.

11. Data Retention

We keep your personal information:

  • As long as you have an account with us

  • As needed to fulfill orders

  • As required for tax, legal, or accounting reasons (typically 7 years in the US)

After that, we delete or anonymize it.

12. International Customers

If you are outside the United States:
Your data will be transferred to and processed in the US. By placing an order, you consent to this transfer.
We take reasonable steps to protect your data, but US privacy laws may differ from your country.

13. Changes to This Policy

We may update this Privacy Policy occasionally. The latest version will always be posted at smooche.us/privacy-policy.
If we make significant changes, we will notify you by email or a notice on our website.

14. Contact Us

Smooche Studio
13 N Washington St, Ypsilanti, MI 48197
(734) 315-0888
support@smooche.us