ABOUT SMOOCHE
ABOUT SMOOCHE
Redefining how the world sees cosmetics
13 N Washington St, Ypsilanti, MI 48197
📧 support@smooche.us | 📞 (734) 315-0888
Our Story
Smooche began as a small studio with one mission:Â to redefine how the world sees cosmetics.
Not as something to hide behind. Not as complicated routines or unpronounceable ingredients. But as something joyful, honest, and human.
We started in Ypsilanti, Michigan — a city that values realness over perfection. From our small studio on North Washington Street, we handcraft cosmetics that feel good on your skin and align with your values.
What Makes Us Different
Small-batch, not mass-produced
Every product is made in limited runs. That means fresher ingredients, tighter quality control, and less waste.
No hidden surprises
We believe in transparency — plain-language ingredients, honest pricing, and policies written for humans, not lawyers.
Made in Ypsilanti
Our studio is your local touchpoint. You can even pick up your order in person if you're in the neighborhood.
Our Commitment to You
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Quality you can feel — tested on humans who care, not animals
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Secure, simple shopping — because buying lipstick shouldn't be stressful
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Real customer support — a real person in Michigan answers your email, usually within hours
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Clear policies — no fine-print games on returns, shipping, or refunds
Meet the Studio
We're a small team of makers, dreamers, and cosmetic enthusiasts who believe that beauty should be:
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Inclusive — for every skin tone, skin type, and gender
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Sustainable — as much as small-batch production allows
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Fun — because makeup is supposed to be playful
Business Information
Smooche (sole proprietorship / LLC — operated from our Ypsilanti studio)
Studio address:
13 N Washington St
Ypsilanti, MI 48197
United States
Contact:
Email:Â support@smooche.us
Phone: (734) 315-0888
Support hours:
Monday – Friday, 10:00 AM – 6:00 PM Eastern Time
(We close on major US holidays)
Response time:
We strive to respond to all inquiries within 1 business day .